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Pricing page design that helps visitors choose

Pricing page design is how a company shows plans, prices and limits so a visitor can choose. The best pages offer two to four plans, mark one as the lead, and answer money questions on the same page.

Designs
32
Dark canvas
28%

2 designs match the filters, newest first

About pricing pages

How to use pricing page design

Pricing pages carry weight, because they sit close to the sale. Study how others write plan names, show yearly savings and handle the plan for large buyers. Our guide to pricing page design walks through the patterns step by step.

On DesignPorn you can search pricing pages in plain words, or upload a screenshot to find designs like it. Open any item to see its palette with share, its heading and body fonts, and its spacing base unit. Save the best to a board and send it to a client by private link. Every item has a source link and a credit to its author. Next, look at saas website design.

Keep going with saas website design, saas landing page examples and landing page examples.

Patterns to look for

  • Show three plans in most cases, and name who each is for.
  • Mark one plan as the lead, using a label and the accent color.
  • Set the price large, with the period and billing note beside it.
  • Use a monthly and yearly toggle, and show the saving in plain words.
  • Answer billing, cancelling and invoice questions below the plans.

Pattern breakdown

What makes great pricing pages, from our data

Counted over the 32 curated pricing pages in the library.

32

Designs

28%

Use a dark canvas

4 px

Most common base unit

Most used hue families

  • Blue 28%
  • Green 22%
  • Indigo 22%
  • Violet 13%
  • Orange 9%

Share of designs where the hue covers part of the page.

Heading fonts

  • Inter4
  • Geist2
  • Waldenburg2
  • ABC Diatype1
  • abcNormal1

Spacing base units

  • 4 px19 designs
  • 2 px7 designs
  • 8 px5 designs

FAQ

Pricing page design questions

How many plans should a pricing page have?

Three is the most common choice. It lets visitors sort into starter, main and advanced.

Should the pricing page show prices?

Yes, when a visitor can buy alone. Use Talk to sales for custom needs.

What should a pricing FAQ cover?

Billing, cancelling, plan changes, invoices and refunds.

Can I find pricing pages in my industry?

Yes. Search in plain words and filter by industry.

Search pricing pages by style

Describe the look in plain words or upload a screenshot. The first search needs no account.

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